The television landscape in India has really changed over the past decade. It is also no secret that it has become very competitive as well. Hence, it did not come as any surprise when India’s Star network announced that it would be shutting down its youth channel, Star One, on December 15, 2011 and replacing …
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The human psyche is all about acceptance. Within each one of us is the need to feel accepted. For the most part, the parameters for being accepted are based on edicts declared by society or segments of it. And that’s where we all choose to flock. There are very few amongst us who do not …
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Star Gold has followed Zee TV’s footsteps and changed its logo. But Zee TV really needed a change. Did Star Gold need one as well? First, let’s talk a little bit about Star Gold. It is part of the Star India television network and is primarily a movie channel, one among many that air in …
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Two and a Half Men has been described by The New York Times as ‘the biggest hit comedy of the past decade.’ This American television sitcom premiered on CBS in 2003 and has seen eight seasons so far, ranking in the top 20 programs every season since it aired. The two and a half men, …
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Historically, Zee has been quite badly branded. When it first launched, the original ‘Z’ logo in blue in a yellow box with tiny purple bits was the worst start that a brand could have, and it showed. Although it’s been gone for quite a white, and not easily available now (even online), I remember it …
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I was on my way to meet a client when I suddenly remembered an advertisement I had watched on television a few days ago. I couldn’t help but chuckle as it was a really funny one. As would be natural in such a circumstance, I then tried to remember the brand. But I couldn’t do …
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They said it couldn’t be done. But Tata went ahead and did it anyway. They got out a car that cost a lakh rupees. And although the prices have escalated recently due to surges in raw material costs, the Tata Nano is certainly a revolutionary product. The idea for the Nano was conceived sometime in …
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