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The advent of social media was supposed to usher in a new era for branding. There was a mad rush to create ‘branded’ social pages as companies wanted to ride the next wave in connecting with their customers. The idea of in-built virality where information would travel at mindboggling speeds through networks, rapidly reaching target …

Social Media – A Marketing Perspective View more presentations from Media Panther

Social media is everywhere. That’s a fact. But social media isn’t about the tools or the technology. It is about the conversations that happen online. However, the social media space keeps changing dramatically on a daily basis with updates, new applications, new technologies and a whole host of new ideas. In such situations, it is …

The online world is abuzz with activity. Unfortunately though, the social world is not necessarily all that rosy as it is made out to be. Yes, I’m talking about that negative review. In the olden days (before the Internet really set in), an upset customer would spread the word to perhaps ten others. In a …

The urge to converse is as old as man himself. And yes, I do believe that it predates the development of language. I mean, how many of us can sit still without wanting to share our thoughts with someone else. But up until a few years ago, conversation was just something that was taken for …

The Christmas season is almost upon us. And cheer is not the only thing that’s being spread around. Walmart has just launched an app that takes you into the world of intelligent shopping. When it comes to shopping, Christmas is characterized by long lines and pushing and shoving. But with this app, the joy of …