It is but human nature to crave for gossip. And just as everywhere the world over, our celebrities in India provide us with enough fodder. It doesn’t get any bigger than Bollywood when it comes to gossip in India. A very key part of this world of Bollywood gossip is linkups, real or imagined. But …
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The human psyche is all about acceptance. Within each one of us is the need to feel accepted. For the most part, the parameters for being accepted are based on edicts declared by society or segments of it. And that’s where we all choose to flock. There are very few amongst us who do not …
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Advertising is all about persuasion. But the catch is that the subject has to be willing to be persuaded. It is said that an average person is exposed to over 5000 advertisements on a daily basis. It is impossible for anyone to notice let alone process and act upon so many advertisements. The few ads …
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