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The online world is abuzz with activity. Unfortunately though, the social world is not necessarily all that rosy as it is made out to be. Yes, I’m talking about that negative review. In the olden days (before the Internet really set in), an upset customer would spread the word to perhaps ten others. In a …

This is a lesson for all those who want to be popular. It’s not easy. But what’s tougher is to maintain that popularity. A single glitch and you could come crashing down as was recently found out by the ever-popular BlackBerry. In a world where connectivity is considered sacrosanct, BlackBerry maker RIM had the audacity …

Regarding Apple, Steve Jobs once said ‘Good artists copy and great artists steal’. It’s been a legally busy company since, protecting all the stuff it has stolen over the years from being stolen by its competitors. Recently BirdAbroad posted photos of three other such ‘great artists’ with their fake ‘Apple Stores’ selling real Apple products in the city of Kunming …

Historically, Zee has been quite badly branded. When it first launched, the original ‘Z’ logo in blue in a yellow box with tiny purple bits was the worst start that a brand could have, and it showed. Although it’s been gone for quite a white, and not easily available now (even online), I remember it …