A few days ago, there was a report that GM was in talks with 20th Century Fox about the remake of The Cannonball Run, the 1981 comedy. But this wasn’t just going to be about product placements. Unlike what GM did with Transformers, it was apparently looking at putting all its weight behind the venture. …
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Marketing takes many forms. Product placements fall on the subtler side of the spectrum. Or at least are supposed to. This form of marketing involves embedding the product or service within a story to provide it with a ring of authenticity as opposed to blatantly plugging it via the other channels of promotion. The key …
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