Tag

The online world is abuzz with activity. Unfortunately though, the social world is not necessarily all that rosy as it is made out to be. Yes, I’m talking about that negative review. In the olden days (before the Internet really set in), an upset customer would spread the word to perhaps ten others. In a …

The Christmas season is almost upon us. And cheer is not the only thing that’s being spread around. Walmart has just launched an app that takes you into the world of intelligent shopping. When it comes to shopping, Christmas is characterized by long lines and pushing and shoving. But with this app, the joy of …

British Airways has announced plans to introduce a ‘brand’ fragrance across its flights to create that special experience for the customer. The objective is two-fold. First, to counter the smell of chemicals and body odor that are characteristic of air travel. Second, to create positive associations for the customer through the pleasant smell which they …

Google has bought Motorola Mobility Holdings Inc. for $12.5 billion, its largest deal yet. The fight between the self proclaimed ‘good’ and the generally evil (Apple, Microsoft) just went a notch higher. The spoils: 17,000 patents with 7,500 pending. A massive arsenal considering it recently lost its bid for Nortel (and 6000 coveted patents) to the …

Historically, Zee has been quite badly branded. When it first launched, the original ‘Z’ logo in blue in a yellow box with tiny purple bits was the worst start that a brand could have, and it showed. Although it’s been gone for quite a white, and not easily available now (even online), I remember it …

Crowdsourcing has caught the fancy of everyone today. It’s being touted as the agency killer. But can it really live up to its reputation? Before delving into that, let’s first have a look at what it means. Let’s assume that I want a logo designed. In the traditional paradigm, I would scout for logo designers, …