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It’s quite clear that tablet computers are here to stay since the launch of the iPad. But the market has been dominated by a few players (aka Apple, Samsung) and it has been tough for other players and new entrants to make a dent. But Amazon is coming out with a new ‘Kindle Fire’ which …

Marketing is a game of emotions. Yes, the customer does have needs which have to be fulfilled. But in a world where competition reigns supreme, convincing customers needs a little bit more than the usual. What I’m trying to say is that this is the point where logical arguments fail many a time. Customers simply …

A recessionary trend has gripped many parts of the world. While India remains relatively unscathed, the winds of recession haven’t exactly blown away. So as the global economy slows down, what does it mean for brands and branding? As I got to thinking about this, it all finally boiled to a simple contest: pricing versus …

A few months ago, Facebook had announced that it would be offering deals, the type that Groupon and LivingSocial did. The launch had taken place in April with five test cities in the United States: Atlanta, Austin, Dallas, San Diego and San Francisco. After testing in these markets for about four months, Facebook recently announced …

Maruti Suzuki, India’s largest car company, announced the launch of its new Swift on August 17th 2011, with a price tag of Rs. 4.5 to 6.68 lakhs ex-showroom Mumbai. The previous Maruti Swift was priced around the same. The new Swift has many improvements over the old and has got great reviews. On the next day, August …

Regarding Apple, Steve Jobs once said ‘Good artists copy and great artists steal’. It’s been a legally busy company since, protecting all the stuff it has stolen over the years from being stolen by its competitors. Recently BirdAbroad posted photos of three other such ‘great artists’ with their fake ‘Apple Stores’ selling real Apple products in the city of Kunming …

Google has bought Motorola Mobility Holdings Inc. for $12.5 billion, its largest deal yet. The fight between the self proclaimed ‘good’ and the generally evil (Apple, Microsoft) just went a notch higher. The spoils: 17,000 patents with 7,500 pending. A massive arsenal considering it recently lost its bid for Nortel (and 6000 coveted patents) to the …

Harbhajan Singh recently sent a legal notice to UB Group over a McDowell’s No. 1 Platinum advertisement featuring Mahendra Singh Dhoni, the captain of the Indian cricket team. Harbhajan, who also happens to be the brand ambassador for Pernod Ricard’s Royal Stag (McDowell’s and Royal Stag are competing whiskey brands), claimed that the ad made …

PepsiCo just unveiled the ’7UP EcoGreen’ bottle which it plans to use across all 7UP and Diet 7UP package sizes. The bottle was always green, but now its ‘eco’ too as they are using 100% recycled plastic (rPET) versus virgin material (PET). PepsiCo Canada estimates they will save on 6 million pounds of the virgin …

They said it couldn’t be done. But Tata went ahead and did it anyway. They got out a car that cost a lakh rupees. And although the prices have escalated recently due to surges in raw material costs, the Tata Nano is certainly a revolutionary product. The idea for the Nano was conceived sometime in …