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Agent Vinod, a remake of the 1977 movie of the same name, held high expectations long before its release. It had Saif Ali Khan, a very versatile actor, at the helm as the protagonist as well as the producer. There was Kareena Kapoor, generally considered amongst the best actresses in India today, in the role …

One of the major problems faced by branding today is the intense competition. I’m not only talking here from a marketing standpoint but also from the point of simply creating a distinct identity in the marketplace. It almost seems like every possible positioning has already been taken up by the other brands. Worse still, the …

It’s quite clear that tablet computers are here to stay since the launch of the iPad. But the market has been dominated by a few players (aka Apple, Samsung) and it has been tough for other players and new entrants to make a dent. But Amazon is coming out with a new ‘Kindle Fire’ which …

I’m sure everyone’s heard of this by now. This so called effect is supposed to draw women in hordes to any male who has sprayed himself liberally with the Axe deodorant. The advertisements are very slick and usually display a normal (read: not Greek god) male but with oodles of self-assurance as an Axe user. …

Star Gold has followed Zee TV’s footsteps and changed its logo. But Zee TV really needed a change. Did Star Gold need one as well? First, let’s talk a little bit about Star Gold. It is part of the Star India television network and is primarily a movie channel, one among many that air in …