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It all started with Jones Soda Co. from Canada featuring their customers designs/photos on the labels of their energy drinks. So began crowd sourcing of beverage packaging and some loss of market share of the heavy weights in the industry. While Jones Soda Co. also had other marketing weaponry at its disposal, the ability to …

PepsiCo just unveiled the ’7UP EcoGreen’ bottle which it plans to use across all 7UP and Diet 7UP package sizes. The bottle was always green, but now its ‘eco’ too as they are using 100% recycled plastic (rPET) versus virgin material (PET). PepsiCo Canada estimates they will save on 6 million pounds of the virgin …

I recently came across a newly launched trendy line of organic products with simple yet classy packaging by Dizao Organics, a skin care brand from Europe. It’s targeted towards innovators. The work is done by Russia’s Depot WPF, and it’s brilliant. It has a minimalist/modern look, with only two colours black and white, for both …

I was strolling down an aisle displaying imported goods inside a supermarket today. The Chinese sauces, the Italian condiments, the salad dressings, and I suddenly stopped. I had reached the jam section. And it was beautiful. Ripe strawberries, luscious blueberries, delicious cherries…wait a minute. Did you think I was talking about the jams? No, not …