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It’s been quite a while now since I stopped reading newspapers. In this day and age where time is always a scarce resource, it’s just so much easier to open up the news website and browse. Besides, I can access international media like The New York Times or immediately switch to another news site if …

The entire social media culture has become so warped that effectiveness is being measured today as a function of likes and friends and contacts. At a personal level, I suppose it’s okay to flaunt your booming fan club, but when it comes to business, the reality is stark different as I’ve already mentioned in an …

Just thought that I’d give this blog a little filmy twist. And what better way than to take a comparative look at Ghajini and Dabangg, two massive hits from the past few years. Why Ghajini and Dabangg? Because both of them have a lot of similarities and yet have relied on different marketing mechanisms in …