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Agent Vinod, a remake of the 1977 movie of the same name, held high expectations long before its release. It had Saif Ali Khan, a very versatile actor, at the helm as the protagonist as well as the producer. There was Kareena Kapoor, generally considered amongst the best actresses in India today, in the role …

Green started trending probably about two decades ago. The era of eco-friendliness was born as a grassroots campaign with individual activists and a few groups advocating its benefits. There were so many things that we as a species were doing wrong when it came to protecting and preserving the environment. This was an attempt to …

A customer is not a prize that is won at the end of an event called marketing. Marketing is a process, and a customer is something that you are privileged to have. That’s why we hear buzzwords like customer relationship management and lifetime value of a customer. And that’s why we have statistics thrown at …