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Starbucks will soon start selling fresh juices. Now that’s the last thing that one would associate with this coffee brand, right? For something like Starbucks, the immediate associations that come to mind would be coffee chain, fragrance, ambiance, friends, chatting and the colour green. But if you recall, Starbucks recently changed its logo and most …

It’s been about a year since Myspace changed its logo. The word space was dropped and replaced by a blank line. The idea was to allow the user to fill in the blank space. “MySpace is a platform for people to be whatever they want, so we’ve decided to give them the space to do …

I’ve never had coffee in my life. I just don’t like it. But that doesn’t stop me from admiring what the world’s largest coffee chain has done with its branding. I’m obviously talking about Starbucks Coffee. And that’s why it’s disappointing to see the new logo they unveiled in Jan 2011. The old logo had …

“I don’t love it, but maybe it will grow on me.” These were the words uttered by Nike’s chairman, Phil Knight, in 1971. And how it did. At forty, Nike’s swoosh logo is still going strong. So strong that it is recognized instantly the world over. Phil Knight, an accounting professor at Portland State University, …

Star Gold has followed Zee TV’s footsteps and changed its logo. But Zee TV really needed a change. Did Star Gold need one as well? First, let’s talk a little bit about Star Gold. It is part of the Star India television network and is primarily a movie channel, one among many that air in …

Coca Cola has launched a new limited edition graphic can design in Target stores across America. The design was announced via Twitter on Aug 25, 2011. As opposed to the regular design which is placed along the length of the can, the new design boldly traverses the can around the circumference and offers a fresh …

Some people give a lot of undue importance to their footwear. I’m one of them. I had recently worn out my pair of all black Nikes and was looking to get a replacement set of shoes. I thought I should have a look at the other available brands too, since their shops were in the …

Hero Honda Motors Limited, recently changed its name to Hero MotoCorp Limited, after its split from Honda. Its trading symbol on the NSE (National Stock Exchange) in India reflects that. It has been changed from ‘HEROHONDA’ to ‘HEROMOTOCO’. Both the new name and stock exchange symbol have removed Honda, for obvious reasons. But the word …

Inkfruit has recently unveiled a new brand identity, which according to The Economic Times aims ‘to capture the personality of members who form the Inkfruit community, as well as signify the increasing eclectic collection which is now a part of their repertoire.’ The company unveiled a new logo and tagline as part of this exercise. …

Gitanjali Group, the country’s largest branded jewellery retailer, recently launched a new logo which highlights its ambitions to become the largest international jeweller and a major player in the luxury lifestyle arena. Its portfolio currently boasts of four of the top five jewellery brands in India, namely Nakshatra, Gili, Asmi and D’damas. The company’s international …