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Tanishq has recently launched the True Diamonds campaign. The advertisement (can be viewed on Tanishq’s YouTube page – http://www.youtube.com/watch?v=EVaqel3KKVE) features Jaya and Amitabh Bachchan and has been shot quite beautifully. But what’s more novel about this advertisement is that perhaps for the first time, we have a jewellery company that has added an educational component …

Gitanjali Group, the country’s largest branded jewellery retailer, recently launched a new logo which highlights its ambitions to become the largest international jeweller and a major player in the luxury lifestyle arena. Its portfolio currently boasts of four of the top five jewellery brands in India, namely Nakshatra, Gili, Asmi and D’damas. The company’s international …