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There are enough articles written about foreign companies entering India with their mismatched products and services. Some of the oft told stories are those about Kellogg’s and how they got it wrong by assuming that Indians would switch from warm milk to cold milk for breakfast. Or McDonald’s and how they got it right by …

It’s the new rage in India. Written and sung by Dhanush (son-in-law of superstar Rajanikanth) with music composed by debutante Anirudh Ravichander, the song is the new anthem of the Indian youth. It was officially released on Nov 16, 2011 and became an instant hit on social networking sites. At the time of writing this …

It’s time to visit the magical world of Bollywood once again. There was a time when sequels were hardly made in India. And remakes, while not uncommon, were sneaky copies of films from around the world. But that time is long past. I can’t really say whether we have entered the golden age, but it …

It’s quite clear that tablet computers are here to stay since the launch of the iPad. But the market has been dominated by a few players (aka Apple, Samsung) and it has been tough for other players and new entrants to make a dent. But Amazon is coming out with a new ‘Kindle Fire’ which …

It’s no secret that India is a place where the gods are highly revered. The gods are invoked for almost everything here. To start off a venture. To ward off evil. To bring in success. And the list goes on. It is therefore no surprise that their names are given to businesses. Now that’s a …

A recessionary trend has gripped many parts of the world. While India remains relatively unscathed, the winds of recession haven’t exactly blown away. So as the global economy slows down, what does it mean for brands and branding? As I got to thinking about this, it all finally boiled to a simple contest: pricing versus …

Star Gold has followed Zee TV’s footsteps and changed its logo. But Zee TV really needed a change. Did Star Gold need one as well? First, let’s talk a little bit about Star Gold. It is part of the Star India television network and is primarily a movie channel, one among many that air in …

Maruti Suzuki, India’s largest car company, announced the launch of its new Swift on August 17th 2011, with a price tag of Rs. 4.5 to 6.68 lakhs ex-showroom Mumbai. The previous Maruti Swift was priced around the same. The new Swift has many improvements over the old and has got great reviews. On the next day, August …

Hero Honda Motors Limited, recently changed its name to Hero MotoCorp Limited, after its split from Honda. Its trading symbol on the NSE (National Stock Exchange) in India reflects that. It has been changed from ‘HEROHONDA’ to ‘HEROMOTOCO’. Both the new name and stock exchange symbol have removed Honda, for obvious reasons. But the word …

Liberty Shoes is a juggernaut in the Indian footwear industry and ranks in the top 5 manufacturers of leather footwear in the world with a turnover in excess of US$100 million. While the company has tremendous manufacturing capacity and well-known brands like Force 10 and Cooler (amongst many others), it hasn’t been able to capitalize …