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Starbucks will soon start selling fresh juices. Now that’s the last thing that one would associate with this coffee brand, right? For something like Starbucks, the immediate associations that come to mind would be coffee chain, fragrance, ambiance, friends, chatting and the colour green. But if you recall, Starbucks recently changed its logo and most …

I’ve never had coffee in my life. I just don’t like it. But that doesn’t stop me from admiring what the world’s largest coffee chain has done with its branding. I’m obviously talking about Starbucks Coffee. And that’s why it’s disappointing to see the new logo they unveiled in Jan 2011. The old logo had …

Amul has just been ranked as the No. 1 Indian brand by Campaign magazine in its list of Top 1000 Brands of Asia for the third consecutive year. And I’m really excited. Amul is one brand which truly deserves this accolade. Formed in 1946, Amul is not one of those flamboyant multinationals but a dairy …

I was almost tempted to put a ‘blast from the past’ after the title. Now I’m not saying that customer service is dead. Far from it. CRM just happens to be a hot topic that’s been going strong for awhile now. But what about good old fashioned customer service? Now you may wonder what this …