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British Airways has announced plans to introduce a ‘brand’ fragrance across its flights to create that special experience for the customer. The objective is two-fold. First, to counter the smell of chemicals and body odor that are characteristic of air travel. Second, to create positive associations for the customer through the pleasant smell which they …

Johnson & Johnson’s Baby Shampoo has a very catchy tagline – No more tears. Turns out those tears aren’t the only thing we should be worried about. It has been almost two and a half years since the non-profit Campaign for Safe Cosmetics has been urging the healthcare company to remove trace amounts of two …

Starbucks will soon start selling fresh juices. Now that’s the last thing that one would associate with this coffee brand, right? For something like Starbucks, the immediate associations that come to mind would be coffee chain, fragrance, ambiance, friends, chatting and the colour green. But if you recall, Starbucks recently changed its logo and most …