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It’s the new rage in India. Written and sung by Dhanush (son-in-law of superstar Rajanikanth) with music composed by debutante Anirudh Ravichander, the song is the new anthem of the Indian youth. It was officially released on Nov 16, 2011 and became an instant hit on social networking sites. At the time of writing this …

A few days ago, there was a report that GM was in talks with 20th Century Fox about the remake of The Cannonball Run, the 1981 comedy. But this wasn’t just going to be about product placements. Unlike what GM did with Transformers, it was apparently looking at putting all its weight behind the venture. …

Marketing is a game of emotions. Yes, the customer does have needs which have to be fulfilled. But in a world where competition reigns supreme, convincing customers needs a little bit more than the usual. What I’m trying to say is that this is the point where logical arguments fail many a time. Customers simply …

I’m sure everyone’s heard of this by now. This so called effect is supposed to draw women in hordes to any male who has sprayed himself liberally with the Axe deodorant. The advertisements are very slick and usually display a normal (read: not Greek god) male but with oodles of self-assurance as an Axe user. …

Tanishq has recently launched the True Diamonds campaign. The advertisement (can be viewed on Tanishq’s YouTube page – http://www.youtube.com/watch?v=EVaqel3KKVE) features Jaya and Amitabh Bachchan and has been shot quite beautifully. But what’s more novel about this advertisement is that perhaps for the first time, we have a jewellery company that has added an educational component …

Two and a Half Men has been described by The New York Times as ‘the biggest hit comedy of the past decade.’ This American television sitcom premiered on CBS in 2003 and has seen eight seasons so far, ranking in the top 20 programs every season since it aired. The two and a half men, …

Hero Honda Motors Limited, recently changed its name to Hero MotoCorp Limited, after its split from Honda. Its trading symbol on the NSE (National Stock Exchange) in India reflects that. It has been changed from ‘HEROHONDA’ to ‘HEROMOTOCO’. Both the new name and stock exchange symbol have removed Honda, for obvious reasons. But the word …

Liberty Shoes is a juggernaut in the Indian footwear industry and ranks in the top 5 manufacturers of leather footwear in the world with a turnover in excess of US$100 million. While the company has tremendous manufacturing capacity and well-known brands like Force 10 and Cooler (amongst many others), it hasn’t been able to capitalize …

Amul has just been ranked as the No. 1 Indian brand by Campaign magazine in its list of Top 1000 Brands of Asia for the third consecutive year. And I’m really excited. Amul is one brand which truly deserves this accolade. Formed in 1946, Amul is not one of those flamboyant multinationals but a dairy …

Gitanjali Group, the country’s largest branded jewellery retailer, recently launched a new logo which highlights its ambitions to become the largest international jeweller and a major player in the luxury lifestyle arena. Its portfolio currently boasts of four of the top five jewellery brands in India, namely Nakshatra, Gili, Asmi and D’damas. The company’s international …