This is a lesson for all those who want to be popular. It’s not easy. But what’s tougher is to maintain that popularity. A single glitch and you could come crashing down as was recently found out by the ever-popular BlackBerry. In a world where connectivity is considered sacrosanct, BlackBerry maker RIM had the audacity …
Read more »
It all started with Jones Soda Co. from Canada featuring their customers designs/photos on the labels of their energy drinks. So began crowd sourcing of beverage packaging and some loss of market share of the heavy weights in the industry. While Jones Soda Co. also had other marketing weaponry at its disposal, the ability to …
Read more »
PepsiCo just unveiled the ’7UP EcoGreen’ bottle which it plans to use across all 7UP and Diet 7UP package sizes. The bottle was always green, but now its ‘eco’ too as they are using 100% recycled plastic (rPET) versus virgin material (PET). PepsiCo Canada estimates they will save on 6 million pounds of the virgin …
Read more »