Let me state at the outset that I don’t drink coffee. But the likes of me fall in a very miniscule minority. And while I don’t have the exact numbers, the growing demand for caffeine is amply evidenced by the sudden spurt in premium segment coffee chains. So we have Barista, Cafe Coffee Day, Costa …
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Yesterday, I just happened to be in a mall. Well, actually my wife dragged me down there. She wanted to buy some clothes for herself. The bad news was that she was taking me to one of Mumbai’s biggest malls. Shopping clothes is inversely related to my happiness. And shopping clothes in malls where there …
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A customer is not a prize that is won at the end of an event called marketing. Marketing is a process, and a customer is something that you are privileged to have. That’s why we hear buzzwords like customer relationship management and lifetime value of a customer. And that’s why we have statistics thrown at …
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