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Starbucks will soon start selling fresh juices. Now that’s the last thing that one would associate with this coffee brand, right? For something like Starbucks, the immediate associations that come to mind would be coffee chain, fragrance, ambiance, friends, chatting and the colour green. But if you recall, Starbucks recently changed its logo and most …

It’s their 12th ‘can’ design since 1936. Although it is more red, the blue lettering is white, and the Budweiser can is looking more like Coke, it’s coming across as less American. How? Well, firstly they became Anheuser-Busch-InBev. Although InBev is last in the name, it has the controlling stake, and it’s Belgian. If that …

It all started with Jones Soda Co. from Canada featuring their customers designs/photos on the labels of their energy drinks. So began crowd sourcing of beverage packaging and some loss of market share of the heavy weights in the industry. While Jones Soda Co. also had other marketing weaponry at its disposal, the ability to …

Harbhajan Singh recently sent a legal notice to UB Group over a McDowell’s No. 1 Platinum advertisement featuring Mahendra Singh Dhoni, the captain of the Indian cricket team. Harbhajan, who also happens to be the brand ambassador for Pernod Ricard’s Royal Stag (McDowell’s and Royal Stag are competing whiskey brands), claimed that the ad made …