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Let me state at the outset that I don’t drink coffee. But the likes of me fall in a very miniscule minority. And while I don’t have the exact numbers, the growing demand for caffeine is amply evidenced by the sudden spurt in premium segment coffee chains. So we have Barista, Cafe Coffee Day, Costa …

One of the most vivid memories I have from childhood is that of marveling at a set of books bound in rich leather staring back at me austerely through a wooden cabinet. Yes, I’m talking about the Encyclopedia Britannica. I didn’t get to touch one then. But a couple of years later, I did get …

The human psyche is all about acceptance. Within each one of us is the need to feel accepted. For the most part, the parameters for being accepted are based on edicts declared by society or segments of it. And that’s where we all choose to flock. There are very few amongst us who do not …

Advertising is all about persuasion. But the catch is that the subject has to be willing to be persuaded. It is said that an average person is exposed to over 5000 advertisements on a daily basis. It is impossible for anyone to notice let alone process and act upon so many advertisements. The few ads …

Social Media – A Marketing Perspective View more presentations from Media Panther

The entire social media culture has become so warped that effectiveness is being measured today as a function of likes and friends and contacts. At a personal level, I suppose it’s okay to flaunt your booming fan club, but when it comes to business, the reality is stark different as I’ve already mentioned in an …