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There was a time when automobile engineering was all about power, performance and design. However, automobile manufacturers have long moved away from simply improving upon these aspects and are now focusing on immersing their customer into a unique experience. Sensory branding is the new mantra. Automobile manufacturers today are going that extra mile to develop …

A few days ago, there was a report that GM was in talks with 20th Century Fox about the remake of The Cannonball Run, the 1981 comedy. But this wasn’t just going to be about product placements. Unlike what GM did with Transformers, it was apparently looking at putting all its weight behind the venture. …

Maruti Suzuki, India’s largest car company, announced the launch of its new Swift on August 17th 2011, with a price tag of Rs. 4.5 to 6.68 lakhs ex-showroom Mumbai. The previous Maruti Swift was priced around the same. The new Swift has many improvements over the old and has got great reviews. On the next day, August …

Hero Honda Motors Limited, recently changed its name to Hero MotoCorp Limited, after its split from Honda. Its trading symbol on the NSE (National Stock Exchange) in India reflects that. It has been changed from ‘HEROHONDA’ to ‘HEROMOTOCO’. Both the new name and stock exchange symbol have removed Honda, for obvious reasons. But the word …

I got an email mailer in my inbox recently. It came from the generic ‘Webmaster’, the subject was a vague ‘MGP’s new Radio Campaign goes big with “Pappu”‘. Most people would delete it right here. Spam for sure. But I ventured further. The message had no clear body message except for ‘If you wish to …

They said it couldn’t be done. But Tata went ahead and did it anyway. They got out a car that cost a lakh rupees. And although the prices have escalated recently due to surges in raw material costs, the Tata Nano is certainly a revolutionary product. The idea for the Nano was conceived sometime in …

Most people across the world know about Harley Davidson, and those from the Old World will know about the Royal Enfield, but serious bikers across the world definitely do know them both. HD has a cult following in the USA and many parts of the world. After all, they were responsible for keeping alive, as …

Marketing takes many forms. Product placements fall on the subtler side of the spectrum. Or at least are supposed to. This form of marketing involves embedding the product or service within a story to provide it with a ring of authenticity as opposed to blatantly plugging it via the other channels of promotion. The key …