There are enough articles written about foreign companies entering India with their mismatched products and services. Some of the oft told stories are those about Kellogg’s and how they got it wrong by assuming that Indians would switch from warm milk to cold milk for breakfast. Or McDonald’s and how they got it right by …
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This is a lesson for all those who want to be popular. It’s not easy. But what’s tougher is to maintain that popularity. A single glitch and you could come crashing down as was recently found out by the ever-popular BlackBerry. In a world where connectivity is considered sacrosanct, BlackBerry maker RIM had the audacity …
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The Federal Trade Commission (FTC) in America has charged Reebok, a subsidiary of Adidas, with false advertising with regards to its EasyTone technology. Reebok claimed that the “sole technology featuring pockets of moving air creates ‘micro instability’ that tones and strengthens muscles as you walk or run”. Although I honestly don’t know what the first …
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It’s great to see a corporate making an effort in conserving the environment. IBM, for the second consecutive year, has been ranked as the most environmentally-conscious company in the United States by Newsweek magazine. It also comes in at the second spot in the world ranking. According to the company, it has been “measuring, managing, …
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A few months ago, Facebook had announced that it would be offering deals, the type that Groupon and LivingSocial did. The launch had taken place in April with five test cities in the United States: Atlanta, Austin, Dallas, San Diego and San Francisco. After testing in these markets for about four months, Facebook recently announced …
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Coca Cola has launched a new limited edition graphic can design in Target stores across America. The design was announced via Twitter on Aug 25, 2011. As opposed to the regular design which is placed along the length of the can, the new design boldly traverses the can around the circumference and offers a fresh …
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Regarding Apple, Steve Jobs once said ‘Good artists copy and great artists steal’. It’s been a legally busy company since, protecting all the stuff it has stolen over the years from being stolen by its competitors. Recently BirdAbroad posted photos of three other such ‘great artists’ with their fake ‘Apple Stores’ selling real Apple products in the city of Kunming …
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Two and a Half Men has been described by The New York Times as ‘the biggest hit comedy of the past decade.’ This American television sitcom premiered on CBS in 2003 and has seen eight seasons so far, ranking in the top 20 programs every season since it aired. The two and a half men, …
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It’s their 12th ‘can’ design since 1936. Although it is more red, the blue lettering is white, and the Budweiser can is looking more like Coke, it’s coming across as less American. How? Well, firstly they became Anheuser-Busch-InBev. Although InBev is last in the name, it has the controlling stake, and it’s Belgian. If that …
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PepsiCo just unveiled the ’7UP EcoGreen’ bottle which it plans to use across all 7UP and Diet 7UP package sizes. The bottle was always green, but now its ‘eco’ too as they are using 100% recycled plastic (rPET) versus virgin material (PET). PepsiCo Canada estimates they will save on 6 million pounds of the virgin …
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