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The 2012 London Olympics are just a few months away. That’s a great honour for the city of London. There’s also the huge spurt in visitors that will bring in hundreds of millions of pounds into the economy. And yes, this will also be accompanied by a small side effect: litter. But fear not. It’s …

I grew up on a staple diet of Sylvester Stallone, Arnold Schwarzenegger, Bruce Willis, Dolph Lundgren, and Jackie Chan movies. Fast forward to 2012, and we don’t see these guys anymore in testosterone filled, adrenaline pumping, old school movies where fists did the talking. Before any of you point it out, The Expendables was an …

The human psyche is all about acceptance. Within each one of us is the need to feel accepted. For the most part, the parameters for being accepted are based on edicts declared by society or segments of it. And that’s where we all choose to flock. There are very few amongst us who do not …

Advertising is all about persuasion. But the catch is that the subject has to be willing to be persuaded. It is said that an average person is exposed to over 5000 advertisements on a daily basis. It is impossible for anyone to notice let alone process and act upon so many advertisements. The few ads …

The concept of branding is oft confused with advertising. But the distinction is important to understand as both serve different functions. Advertising is all about persuasion – the idea is to convince in a particular direction. It is an in your face channel to attain a marketing objective. Branding, on the other hand, is more …