marketing services
delight your customer. always
Marketing Services
we offer our marketing services on retainership or project basis.
Regular
Some Benefits
- Reach the right customers
- Deliver superior value
- Create brand recognition
- Gain and retain customers
- Increase profitability
- Surpass competition
Situation Analysis
review the marketplace.
we analyze your strengths, weaknesses, opportunities, and threats. we assess the nature of customers and the market competition. we define the marketing opportunity and outline the desired outcomes.
this is a prerequisite for a sound marketing strategy.
Segmentation, Targeting & Positioning
get the right customers.
we segment the market in the best way, psychographic, demographic and/or geographic. we identify the right customer segments to be targeted. we define a relevant position for your offering to capture their hearts and minds and induce sales.
this helps reaching the right customers in the least possible cost.
Product/Service strategy
give customers the right offering.
we identify the desired features of a product/service that you should offer. we optimize the product/service mix based on factors such as profitability, resource availability, market opportunity, product-company fit etc.
this ensures that your customers get exactly what they want.
Pricing Strategy
give customers the right price.
we analyze your existing pricing structure, that of your competitors, as well as the industry norms, to identify gaps. we use several methodologies to devise the best price for you to deliver superior value to your customers.
this helps grow customers and profits together.
Distribution/Channel Strategy
deliver your offerings to customers optimally.
we identify all possible channels to deliver your products/services. we evaluate these channels based on certain established parameters. we create the most efficient and effective distribution strategy to ensure maximum reach while minimizing costs.
this keeps your offering continually available to your customers.
Promotions/Communications Strategy
maintain visibility in the marketplace.
we define the communication objective together with the company. we devise innovative promotions/communications strategies using an integrated approach to achieve maximum impact in the least cost.
this helps you stay relevant and increases sales.
People Strategy
make your own people marketers.
we identify gaps within human resources. we provide training to align employees with the organizational philosophy. we provide soft skills training to improve their effectiveness in the workplace, with each other, as well as customers.
this helps your people get in sync with the organization’s goals and increases sales.
Process Strategy
back your marketing with the right operations.
we map out the existing processes and customer touch points. we fill the gaps with new and better processes. we set the right controls. we provide training to employees to ensure the processes are well understood and followed.
this helps you deliver consistent service to your customers through efficient use of time and resources.
Physical Evidence Strategy
make your service tangible.
we identify the existing service flow and customer touch points. we introduce appropriate physical elements to ‘productivize’ your service, letting the customer appreciate it easily and effectively.
this helps your customer better understand your service and accept it.
New Product/Service Introduction
make a successful launch.
we study the product and analyze the business opportunity. we develop a detailed plan to rapidly differentiate the product in the marketplace. we help with the product launch during the initial stages to ensure a successful market entry.
this helps you get that launch right in the first instance.
Packaging
stand out from the crowd.
we carefully analyze the product, its uses, the target customer, and various other factors. we work on the design and material, going through several iterations of development. we come up with packaging that is striking, yet economically viable.
this helps your product stand out and generates sales.
Media Planning
reach out and communicate with your customers.
we analyze the product/service considering the target audience, the competition etc. we then define the communication objective, select the media, optimize it in terms of client requirements and budget allocation, and create an integrated media campaign.
this helps you get the best media mix to reach the right audience within your budget.
Social Media Marketing
increase your reach and engage your customers.
we analyze your business model and strategic marketing objective. we work out a comprehensive strategy, select the appropriate online channels, and integrate them for a multiplier effect. we build in interactivity to form a deep connect with your customers.
this helps you build your community effectively and reach them with personal offerings.
a sampling of what we can do:
- identifying new markets for existing products
- segmenting and targeting markets to increase focus and penetration
- increasing product attractiveness through bundling and co-marketing
- optimizing the product/service mix to grow profitability
- designing marketing collateral based on the positioning strategy
…and much more