The ‘smartphone’ has captivated the imagination of the world. Or at least that’s what the media would have us believe. But is it really the case? It’s true that ‘smartphones’ are loaded with features. And that’s what the race seems to be all about. I get the fact that a mobile device falls in the technology paradigm which means that incorporating new and advanced features is necessary to keep the brand at the forefront of the competition. But what about the customers?
While the mobile phone has largely redefined the concept of a telephone, how many consumers are truly making use of its full potential? But let’s not go there. If a customer is happy spending, then companies have no reason to feature in this debate. However, what if there is a large segment of the population which still prefers using a mobile as a ‘dumbphone’. A ‘dumbphone’, as opposed to a ‘smartphone’, has little or no advanced features.
Since the ‘smartphone’ paradigm is heavily promoted, the concept of a ‘dumbphone’ almost sounds counterintuitive. But there are people who want simpler lives, who hate technology, who want to keep costs low, who need robustness over style or who just want to use the phone for talking. And believe me, the numbers are huge. While I certainly don’t advocate a rollback on the ‘smartphone’, it would behoove mobile manufacturers to service these other lucrative segments as well.
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