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The 2012 London Olympics are just a few months away. That’s a great honour for the city of London. There’s also the huge spurt in visitors that will bring in hundreds of millions of pounds into the economy. And yes, this will also be accompanied by a small side effect: litter. But fear not. It’s …

Yesterday, I just happened to be in a mall. Well, actually my wife dragged me down there. She wanted to buy some clothes for herself. The bad news was that she was taking me to one of Mumbai’s biggest malls. Shopping clothes is inversely related to my happiness. And shopping clothes in malls where there …

There was a time when automobile engineering was all about power, performance and design. However, automobile manufacturers have long moved away from simply improving upon these aspects and are now focusing on immersing their customer into a unique experience. Sensory branding is the new mantra. Automobile manufacturers today are going that extra mile to develop …

The Christmas season is almost upon us. And cheer is not the only thing that’s being spread around. Walmart has just launched an app that takes you into the world of intelligent shopping. When it comes to shopping, Christmas is characterized by long lines and pushing and shoving. But with this app, the joy of …

It’s been quite a while now since I stopped reading newspapers. In this day and age where time is always a scarce resource, it’s just so much easier to open up the news website and browse. Besides, I can access international media like The New York Times or immediately switch to another news site if …

The Internet did make shopping a lot easier. No pushing and shoving. No long lines at the cash counter. No worries about operating hours. It could now all happen in the comfort of your own home at even three in the morning. And you could take hours and hours browsing through the products without that …

It’s quite clear that tablet computers are here to stay since the launch of the iPad. But the market has been dominated by a few players (aka Apple, Samsung) and it has been tough for other players and new entrants to make a dent. But Amazon is coming out with a new ‘Kindle Fire’ which …

The Federal Trade Commission (FTC) in America has charged Reebok, a subsidiary of Adidas, with false advertising with regards to its EasyTone technology. Reebok claimed that the “sole technology featuring pockets of moving air creates ‘micro instability’ that tones and strengthens muscles as you walk or run”. Although I honestly don’t know what the first …

It’s been about a year since Myspace changed its logo. The word space was dropped and replaced by a blank line. The idea was to allow the user to fill in the blank space. “MySpace is a platform for people to be whatever they want, so we’ve decided to give them the space to do …

I’ve never had coffee in my life. I just don’t like it. But that doesn’t stop me from admiring what the world’s largest coffee chain has done with its branding. I’m obviously talking about Starbucks Coffee. And that’s why it’s disappointing to see the new logo they unveiled in Jan 2011. The old logo had …