Allied Auto

Industry

Automotive

Various automobile services

Case Study

Allied Auto is a licensed automotive service center for Maruti Suzuki, Hindustan Motors and a multicar workshop based in Mumbai.

Allied Auto wanted to revive its business which had slowed down for the past few years.

Media Panther first conducted in-depth research about the existing service paradigm of Allied Auto and identified a number of gaps that were causing the erosion in the customer base. A new service strategy that focused on exceeding customer expectations was put into place. A number of marketing strategies were also implemented to bring in more customers. Media Panther also undertook a comprehensive branding exercise to enable Allied Auto to stand out in the marketplace. This included a revamped brand architecture along with the development of a brilliant logo, other marketing collateral and an attractive website. The creation of a new brand identity was supported with an integrated media plan to propagate awareness in the market and to build the right associations with the customers.

Service(s) used

Branding, Marketing, Designing

Portfolio

  • Logo
    Logo
  • Stationery
    Stationery
  • Leaflets
    Leaflets
  • No Parking Board
    No Parking Board