Allied Auto

Industry

Automotive

Various automobile services

Case Study

Allied Auto is a licensed automotive service center for Maruti Suzuki, Hindustan Motors and a multicar workshop based in Mumbai.

Allied Auto wanted to revive its business which had slowed down for the past few years.

Media Panther first conducted in-depth research about the existing service paradigm of Allied Auto and identified a number of gaps that were causing the erosion in the customer base. A new service strategy that focused on exceeding customer expectations was put into place. A number of marketing strategies were also implemented to bring in more customers. Media Panther also undertook a comprehensive branding exercise to enable Allied Auto to stand out in the marketplace. This included a revamped brand architecture along with the development of a brilliant logo, other marketing collateral and an attractive website. The creation of a new brand identity was supported with an integrated media plan to propagate awareness in the market and to build the right associations with the customers.